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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Distraction is an occupational hazard for all of us.

Revenue 259
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment.

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Association Brain Food: 5.12.23

Reid All About it

Learn how to use analytics to uncover education gaps you didn’t know you had, discover which course topics do better live or online, and know if learners have a positive or negative tone in course reviews. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts.

Chicago 200
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Association Brain Food Weekly: 7.21.17

Reid All About it

A few years ago I took an excellent online Coursera course, Modern American Poetry. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. Learn optimization tips for subject lines and email design, why email deliverability can’t be ignored, and what email metrics are true indicators of success.

Las Vegas 231
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Association Brain Food: 12.9.22

Reid All About it

At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. Market needs. On the side, cabbage, of course, sautéed with bacon (and ham, oink), red onion, red bell pepper, carrot, smoked paprika and chicken broth. non-members) would like.”

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Association Brain Food: 10.21.22

Reid All About it

Why Authentication Matters: An Email Marketer’s Crash Course in DMARC, SPF, and DKIM. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Take a deep dive into the trends and groundbreaking innovations powering hybrid work and driving exceptional customer experiences. More info/register.

Revenue 44