Higher Logic
APRIL 25, 2019
Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Take a look at the type of blogs we shared last year to boost event engagement around Super Forum, our annual customer conference in November (which, of course, has a mobile app). Publish an event blog or newsletter. Need examples? You’re in luck.
Higher Logic
MARCH 19, 2019
On top of that, you can use marketing automation to retarget advertisements. What will potential advertisers or your marketing team want from the advertising spaces you’re offering? Of course not… or am I? Read more: Why You Should Be Segmenting Your Members By Data Rather Than By Type. Make engagement growth a priority.
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Reid All About it
MARCH 12, 2021
Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. 1 CAE credit.
Higher Logic
MAY 2, 2019
Consider integrating engagement tools like marketing automation and online community platforms with your association’s database (either your AMS or CRM), which grant associations the opportunity to digitally connect with their members like never before. Utilize Engagement Tools to Increase Publication Awareness. How do I maximize its impact?
Reid All About it
JULY 23, 2021
Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. Host: Marketing General Inc.
Associations Now
MAY 4, 2017
Amazon wouldn’t have any Oscars if not for Amazon Prime, which is why residents of Manchester-by-the-Sea, Massachusetts, are getting free memberships. The movie helped put the real-life Massachusetts city , population 5,136, on the map. The gimmick offers some lessons for associations. In other words, it is wicked awesome.”
Associations Now
JULY 20, 2017
ACM administers the program and provides marketing and outreach materials, technical assistance and webinars, and strategic support for leveraging the initiative to participating museums. The project, which was first piloted in 2014, is based on several access models run at the city, county, and regional level.
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