Association Analytics
FEBRUARY 14, 2022
When you ask them what their biggest asset is you commonly hear members or employees. Of course, they are valuable assets, but data is, too. In addition to keeping it safe and secure, think of how you can leverage it to gain insights to help run your association more effectively. Most people don’t. This will save time and money.
Reid All About it
MAY 14, 2021
Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.
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Protech
APRIL 12, 2023
To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform. This software makes managing the large amounts of data your association collects simple, illuminating key member insights.
Reid All About it
MAY 5, 2023
Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. CMP credit. More info/register. 1 CAE credit.
Reid All About it
JUNE 11, 2021
If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Do you need support with membership marketing?
Reid All About it
OCTOBER 13, 2017
A learning community can make online courses more engaging and enjoyable too, says WBT Systems in their latest post. – Using Marketing Automation for Greater Member Insight. Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Spend an hour clearing up a few membership marketing mysteries.
Reid All About it
APRIL 16, 2021
When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Learn how to keep the conversation going post-event and uncover the content your members want and need. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. More info/register.
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