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Association Brain Food: 1.26.24

Reid All About it

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The spring cohort for their Association Facilitator Certificate Course begins on March 11. Practice implementing zero-based budgeting strategies in sample scenarios. 1 CAE credit.

Survey 256
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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff. Start recruiting members.

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Association Brain Food Weekly: 8.21.20

Reid All About it

They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. The report also includes a sample virtual event prospectus to give you additional ideas. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: ASAE.

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Association Brain Food Weekly: 6.11.21

Reid All About it

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Be the Change: How and Why Associations are Changing Membership and Revenue Models. Mike Frost, Co-Founder & Global Recruitment Director, Expocast. Pietranton, Ph.D.,

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Association Brain Food: 5.12.23

Reid All About it

How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts. Hear about various revenue streams, including sponsorships, advocacy funds, and events, and tips on how to optimize each of these revenue channels. No plan, no progress.

Chicago 200
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Understanding Membership Types: A Comprehensive FAQ Guide

MemberClicks

This is an appealing and easy-to-understand model for members, but unfortunately it doesn’t always translate to a reliable source of revenue in the long run. However, you can balance this unpredictability with other sources of non-dues revenue. This can be through the form of online courses or professional training.

FAQ 52
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Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. One man’s guess on the proper course was as likely to be as good as another’s. Publications.