Remove DC Remove Member Engagement Remove millennials Remove Revenue
article thumbnail

Members Hire Strategic Solutions

Potomac Core

Since 2004, Julia Hamm , President & CEO of Washington, DC based Smart Electric Power Alliance ( SEPA ), positioned the organization as the strategic partner to help the electric utility industry transition to a clean energy future. Grew annual revenue from $300,000 to $12 million. Millennial’s as key to club workforce.

DC 232
article thumbnail

Association Brain Food: 2.23.24

Reid All About it

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. They share five steps for designing digital experiences that encourage engagement and deliver value to your participants, partners and association. Gen Z and millennial marketing.

DC 261
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 9.29.23

Reid All About it

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design. Marketing to younger generations.

Revenue 272
article thumbnail

Association Brain Food: 9.22.23

Reid All About it

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff. Location: Washington DC. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. More info/register. to 3:20 p.m.

LMS 266
article thumbnail

Association Brain Food: 12.8.23

Reid All About it

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. Location: Washington DC.

Strategy 272
article thumbnail

Association Brain Food: 10.27.23

Reid All About it

Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members. She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. to 3:30 p.m.

LMS 256
article thumbnail

Association Brain Food Weekly: 4.5.19

Reid All About it

CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. Some quick hits before we get to next week’s free webinars: Which content should be public, gated, or members-only on your association’s website, and why? Locations: online and Washington DC.