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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. We consulted with experts within education from K-12 to advanced academics.

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Insects for Dinner? New Trade Group Hopes to Make the Case

Associations Now

The group, launched at an event in Detroit, highlights the fact that some startups see the Motor City as ripe for edible-bug manufacturing. For the rest of you, the edible-bug industry really wants you to know that it’s not as weird as it sounds and that an association is being created to highlight just how great bug tacos actually are.

Detroit 76
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Association E-Learning: 3 Tips to Provide Member Value

Fonteva

Here are a few ideas to kick off your content creation brainstorming: Provide education and preparation for certifications. For example, are any of your association’s members struggling to adjust to working from home or seeking a job in a volatile job market? Create content about navigating specific changes in your industry.

Tips 69
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The new association “normal”

Aaron Wolowiec

ASAE The Center for Association Leadership , which supports the interests of more than 22,000 association executives and industry partners representing 10,000 organizations worldwide, sat down with President John Graham about new membership models and game changers he sees happening for associations during the coming year.

Detroit 100
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Conference Circuit: 2014?s Events in Review

Associations Now

E3, the most important video-game industry event , utilized standard social media outlets in addition to a Twitch live-streaming channel to document its extensive events. Some associations aimed to not just document and promote through social media but also equip professionals with the digital tools for success in their industries.

Review 40
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Member, Meet Sponsor: A Model for Reaching Under-Served Segments

Associations Now

As shared here in January , SPE began to offer free student memberships in 2014, via a partnership with Society of the Plastics Industry, which acts as a sponsor to subsidize the student memberships. The regular dues rate of about $300 is reduced to $60, with the remainder paid by one of NESDA’s “ Industry Angels ” sponsors.

Metro 40
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Blogging Live from TEDx Raleigh

Reid All About it

By engaging their own passions, his company created an experience for those visiting the Michelin exhibit at the Detroit Auto Show. She makes educated guesses as to how they really looked. B corps as a marketing opportunity: Employees are seeking meaning in their work. She created a mural based on the bones. Monocultures.

Raleigh 150