Remove Detroit Remove Industry Remove Products Remove Strategy
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Reinvent What You Do, Not Who You Are

Association Subculture

How structural changes in our economy are moving entire industries out of the United States leaving members out of work and without the appropriate training to move into something else. Narcissism is not a business strategy. And now, Detroit. Our beloved Detroit is in danger of losing its soul.

Detroit 100
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Report: Connected Cars Could Become Targets for Hackers

Associations Now

Markey (D-MA) found serious gaps in security and privacy related to wireless technology found in nearly every vehicle that rolls off a production line today. We need to work with the industry and cybersecurity experts to establish clear rules of the road to ensure the safety and privacy of 21st-century American drivers.”.

Report 40
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Thoughts on Adopting a Digital Mindset

SCD Group

While presenting at the Reinders Green Industry Conference, I discovered that Reinders – a regional distributor to landscapers, irrigation companies and golf courses – is rolling out a new digital ordering platform that will help customers as well as the company. What are your digital strategies? Have you adjusted to that switch?

Detroit 40
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Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Why do people wear gear promoting products, cities, causes? Why don’t we seek association gear promoting an industry or profession? Rather than a team or cause, some were unpaid walking billboards for “cool” apparel companies.”. Fundraising.

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14 Lessons Learned At #ASAE14

Holly Duckworth

Known as the “not to be missed” event of the year for more than 6,000 of the industries executive directors, CEO’s and suppliers. Use infographics as your handout – Global Associations Deliver a Product Before a Membership Experience. Introduce – new products and service.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

Since we are an advertising savvy people, I believe almost all of these efforts to attract our attention to a company’s name or products go almost unnoticed. simply to support the industry or to have their name attached to an. Injecting sponsors even more into the program with product theaters, etc., As Thomas H.