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Association E-Learning: 3 Tips to Provide Member Value

Fonteva

For example, are any of your association’s members struggling to adjust to working from home or seeking a job in a volatile job market? For example, let’s say you’re a part of an association for marketing professionals. Consider creating e-learning courses discussing writing marketing copy during times of socio-economic unrest!

Tips 69
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Prep Work: Getting Ready for a Conference

Associations Now

It’s hard for me to believe that in a week I’ll be headed to Detroit for ASAE’s 2015 Annual Meeting & Exposition. Over on her blog, marketer Kristy Bolsinger offers up six tips to prepare. She also recommended a map of Detroit, so you can explore when you have downtime. Any tips or tricks you’d like to share?

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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign. Make sure that the Snapchat advertising is part of a larger marketing campaign or event that has a beginning and an end. Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences.

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The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. What’s the old marketing rule — it takes seven touches to make your message resonate? How can attendees put all the great tips and insights to use after the daily grind swallows them up?

Detroit 100
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Why Culture Matters When You Go Global

Associations Now

It’s not a bad idea to have those kind of tips handy, if only to avoid an early faux pas or two. But in some ways those tips do a disservice to what we mean when we talk about cultural differences—and neglecting the depth of those differences can have a bottom-line impact. “If

Detroit 40
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Think Like a Futurist to Identify Trends Affecting Your Association

Associations Now

Connelly shared several tips for fine-tuning a forecaster’s mindset, including: Don’t be afraid of the future. Innovation is a mainstay in the marketplace, so if you look to the past, any sort of trend line that you had in terms of sales or market share participation, they’re really going to be all over the board,” Connelly said.

Detroit 40
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SCD Group: Association Strategy: Hire Slower, Fire Faster

SCD Group

in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. Integrated Marketing Tip for Associations and Nonp. 4 Ways Content Marketing Builds Associations.