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6 Ways to Repurpose Your Webinar Content

Blue Sky eLearn

If you’re selling these, you can also get creative with how you sell them – separately for one price, bundled for a discount, and so on. Produce a white paper or eBook. Just remember, it will be easiest to slice up the content if your subject matter expert presents the content with the idea of micro-presentations in mind!

Content 197
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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Have a temporary membership discount Offering limited-time discounts for new memberships gives you an opportunity to prove that your member benefits are valuable enough to pay the full price. If your organization sells any products or merchandise, you can also offer limited-time discounts to drive membership.

How To 130
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Over 50% of consumers say loyalty points and discounts make them stick by a brand longer—and the same logic applies to membership organizations. Provide special offers The power of an exclusive treat goes further than you might think!

Strategy 130
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How to Validate an Online Course Idea

WBT Systems

Do a search on Amazon to see how many ebooks cover the topic. By the way, don’t forget to give these folks a hefty discount when they sign up for the pilot and/or the course. Lead magnets are pieces of content on your website—a checklist, report, or ebook—that attract people like a magnet. We’re not done yet.

Course 160
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Association Loyalty or Engagement Strategy?

Potomac Core

According to the 2014 Strategic Member Engagement Survey , Members leave when they perceive insufficient value, insufficient connection to their business/personal objectives, insufficient opportunity to have an impact, or they really don’t want a bundled package of offerings and only joined for a discount. Member Engagement.

Strategy 100
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Accelerating Member Engagement

Potomac Core

And special discounts bring them in the front door this year and out the back door next year. Free eBook “Accelerating Strategic Member Engagement” is available for all Association Executives at www.potomaccore.com , www.icimo.com, and www.verticalleapconsulting.com. Members don’t really care about the association’s “outputs.”

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Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

Registration is limited and deeply discounted on the condition that students provide feedback after every session. A lead magnet is a free piece of content—a tip sheet, workbook, resource guide, or ebook—that your target audience downloads in exchange for their email address. Develop a content marketing funnel.

Course 186