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8 Strategies to Elevate Your Events Through Email Marketing

Achieve

Making your readers feel curious about what you have to say is a useful way to ensure that they open and read your emails. If your email marketing software is linked to your donor data, flow your reader’s name into the subject line to really catch their eye. Free or discounted t-shirts for early or pre-event registration.

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114 Free Resources for Associations and Chambers

GrowthZone

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. RingCentral : Free video conferencing for non-profits. Google : Free premium version of workplace video chat tool. Email support@wistia.com.

Resources 158
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Increase Member Engagement with an Online Learning Challenge

WBT Systems

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. That’s right, email marketing is still the best way for associations to reach these unique generations. Association marketers should use this to their advantage.

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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Turn long content into short learning opportunities Repackage existing content on social media as quick video clips, or short pieces of content that can bring in a fresh audience. For example, if you are covering a new regulation, take the same information and distribute it in a nicely designed infographic, advertisement or video.

Content 78
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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

Add new members to your online community Direct new members to your online community —you can even make it easy by giving them instructions or a video walkthrough of how to use the platform. Remember to offer answers for any questions the new member may have after they’ve reviewed the instructions or videos provided.

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How to Set Up Registration for An Event (Tools, Tips, and More)

MemberClicks

Streamline your form by including: The most relevant information first such as cost, date, time, and location An event summary that’s less than 140 characters White space to increase readability Event photo and/or a quick and engaging video. Vision is responsible for 80% of learning and people retain 95% more information via video vs text.

Tools 52