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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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Three Small-Scale Ideas for Free Membership

Associations Now

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website.

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Daily Buzz: Know Your Guests’ Learning Styles

Associations Now

Others might prefer an interactive breakout session or a seminar with PowerPoint and audiovisual tools. When recruiting presenters, MemberClicks suggests that recruiters briefly explain the learning styles to potential speakers and ask how they might accommodate each category. WordPress, But for Workforce Management. Here’s how.

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Three Small-Scale Ideas for Free Membership

Associations Now

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website.

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Growing Your Association's Non-Dues Revenue: The Basics

ISAE

After selecting the revenue streams that will appeal most to your members, you’ll need to market them to your member base (as well as other professionals or tradesmen in your field who might be interested in joining). This method is low-cost, effective, and will help you reach a wider audience than traditional marketing channels.

Revenue 52
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Membership Renewals: Strategies, Processes and Tips

MemberClicks

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. This could include: An upcoming members-only conference or seminar New training or educational opportunities Your latest t-shirt designs or swag Available leadership and learning opportunities.

Process 52
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Non Dues Revenue and Affinity Programs for Members

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Continuing education – seminars, webinars, meetings. Hotel Discounts. Overnight Shipping Discounts. List Management.

Revenue 40