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Association Brain Food: 3.24.23

Reid All About it

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Claire Hoffman, BizBash ) Survey findings: More attendees register on site now than in the past, and early bird discounts attract event loyalists, not new attendees. 1 CAE credit.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market. Membership sales, however, have their own unique challenges.

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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market. Membership sales, however, have their own unique challenges.

How To 52
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Giving Back to the Community Through Events

Multiview

This could be anything from sponsoring free seminars that teach valuable skills such as coding or financial literacy, donating supplies for low-income schools or shelters, or even offering discounted tickets for people who otherwise wouldn’t be able to attend due to financial constraints. The possibilities are endless!

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Daily Buzz: Know Your Guests’ Learning Styles

Associations Now

Others might prefer an interactive breakout session or a seminar with PowerPoint and audiovisual tools. Market the sessions’ learning styles in event literature to guide your guests toward offerings that best match their needs. Discount codes can boost conference registrations and reach new audiences, the Classy blog notes.

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10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

A session or a seminar? Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Think about your naming conventions – is it a webcast or a webinar? A course or a workshop? Tip #8 – Outsource.

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