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Building a Membership Website That Works: 7 Steps

MemberClicks

Your organization’s membership website is one of your most visible marketing assets. This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Focus on your social media marketing strategies. Social media is the most effective and organic way to raise awareness of your events and drive more registration. The typical login process is always tedious for users, so look into Swoop for a password-free secure login option.

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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

You’ll also want to make them feel included in your social media presence. If you don’t have any private social media channels for members, you can also encourage the new member to follow your public social channels. How often do you login to your member portal? What do you like the least?

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Satisfaction vs. Loyalty: Creating a Connection for Long-term Success

AMR Management Services

In marketing parlance, satisfied customers are good. FourSquare and similar location-based social media services use badges and titles to identify loyal visitors. These could be applied to members who login to your online community, contribute comments or content, participate in events and conferences or volunteer on committees.

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In Recruitment, a Little Recognition Goes a Long Way

Associations Now

In Marketing General Incorporated’s “ 2015 Membership Marketing Benchmarking Report ,” 49 percent of associations ranked “word-of-mouth recommendations” among their top three recruitment marketing channels, more than any other marketing channel by a wide margin (email was next at 32 percent).

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Leverage Technology; Don’t Be a Slave to IT

Association Adviser

Social Media 2.0. As the successful initial public offering of Twitter stock confirmed earlier this month, social media is a force to be reckoned with and “it’s not going away,” noted LOGA’s Gifford Briggs, “You better learn to adapt. If you’re not fired up about social media, then find someone on your staff who is.”

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Better Association Websites : Off Stage

Off Stage

But websites aren’t just passive electronic brochures, and social media is much more than an occasional tweet or (heaven forbid!) Of course, your association has many products for members and for the public: offer special sales and discounts, merchant coupons for affiliate members’ services. Association Marketing.