Membership Marketing

DECEMBER 22, 2011

Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Association Products and Services. Conventions.

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. in Alexandria, Virginia. News on Social Media and Membership Marketing. Dues Discount. (4). Social Media. (5). Social Networking. (6). . • 9.5% Subscribe through Your Reader. My Background.

Report 40

Report Marketing Price Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). in Alexandria, Virginia. News on Social Media and Membership Marketing. Dues Discount. (4). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Take a look and feel free to post your thoughts here.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

MARCH 27, 2012

in Alexandria, Virginia. Fundraising with Social Media. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Helpful Membership Marketing and Management Resour.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

in Alexandria, Virginia. Fundraising with Social Media. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Helpful Membership Marketing and Management Resour.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 9, 2012

in Alexandria, Virginia. Fundraising with Social Media. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Helpful Membership Marketing and Management Resour.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JANUARY 19, 2012

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MAY 3, 2010

• Dues Discounts. in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). The session will take place this Wednesday, May 5, from 9:30 to 11:30. Here is the link to register. We will explore some of the following topics: • Pricing Theory. • Price Points.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

JULY 27, 2010

in Alexandria, Virginia. Practical Uses of Social Media for Association Mar. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., ► September. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 14, 2011

In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). In this case, I monitored the impact of an initial dues discount over several years and saw virtually no negative impact. in Alexandria, Virginia. Dues Discount. (4). Social Media. (5).

Price 40

Price Products Marketing Discount 40

Membership Marketing

MAY 25, 2012

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MARCH 31, 2010

West Virginia. in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The top responding states were: 1. South Dakota. Rhode Island. The lowest responding states were: 1. California. teamwork.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

JANUARY 26, 2012

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

DECEMBER 30, 2011

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

DECEMBER 13, 2010

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association. in Alexandria, Virginia. Dues Discount. (4). Social Media. (5).

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

DECEMBER 4, 2009

Alexandria, Virginia — Marketing General Inc. in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). So it was an honor to be a part of the award ceremony this week when he received the Award for Distinguished Achievement. Congratulations Rick! My Background.

Marketing 40

Marketing District of Columbia Washington Virginia 40

Membership Marketing

OCTOBER 20, 2011

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 26, 2011

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JULY 1, 2010

in Alexandria, Virginia. Practical Uses of Social Media for Association Mar. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., ► September. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JUNE 18, 2012

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 5, 2011

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Report 40

Report Survey Price Recruiting 40

Membership Marketing

SEPTEMBER 21, 2010

A new member discount is a great idea to test. in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Also, I will be helping to lead a session at the Alexandria Brown Bag Lunch meeting on Thursday, November 18th on this topic. It is free event. November 9, 2010 4:35 PM.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

APRIL 27, 2010

in Alexandria, Virginia. The Correlation of Social Media Usage and Membersh. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., ► May. (4). ► 2009.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

DECEMBER 28, 2010

The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). The key is to initiate the lead and then cultivate the relationship. My Background.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 7, 2011

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

NOVEMBER 15, 2010

in Alexandria, Virginia. Using Social Media to Recruit Staff. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., ► March. (3). ► February. (2).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. I need to use direct mail, email, telemarketing and social media for each campaign.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

APRIL 9, 2010

• Social Media Ads. • Affinity Media. in Alexandria, Virginia. The Correlation of Social Media Usage and Membersh. Dues Discount. (4). Social Media. (5). Social Networking. (6). These include: • Co-Registration Submissions. • Online PR Releases. teamwork.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 14, 2011

in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

SEPTEMBER 13, 2010

For example, social media can be fun and it can produce a good membership ROI, but if it takes up time that could be spent on more productive media, then it may not be the best investment. in Alexandria, Virginia. Dues Discount. (4). Social Media. (5). Social Networking. (6). My Background.

Marketing 40

Marketing Price Recruiting Recruitment 40