Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? in Alexandria, Virginia.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. in Alexandria, Virginia. News on Social Media and Membership Marketing. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). . • 9.5% My Background.

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. in Alexandria, Virginia. Fundraising with Social Media. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). in Alexandria, Virginia. News on Social Media and Membership Marketing. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5).

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). My Background. Economics.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

MARCH 27, 2012

in Alexandria, Virginia. Fundraising with Social Media. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., ► February. (1).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

in Alexandria, Virginia. Fundraising with Social Media. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., ► February. (1).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 30, 2011

in Alexandria, Virginia. Non Dues Revenue and Affinity Programs for Members. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc.,

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

in Alexandria, Virginia. Non Dues Revenue and Affinity Programs for Members. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc.,

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

JANUARY 19, 2012

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MAY 25, 2012

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MAY 3, 2010

• Dues Discounts. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). The session will take place this Wednesday, May 5, from 9:30 to 11:30. Here is the link to register. • Price and Offer Testing. • Price Points. teamwork.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

JULY 27, 2010

in Alexandria, Virginia. Practical Uses of Social Media for Association Mar. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc.,

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 26, 2012

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

DECEMBER 13, 2010

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

OCTOBER 20, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

MARCH 31, 2010

West Virginia. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The top responding states were: 1. South Dakota. Rhode Island. California. Washington DC.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

SEPTEMBER 13, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. in Alexandria, Virginia.

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

MARCH 14, 2011

In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). In this case, I monitored the impact of an initial dues discount over several years and saw virtually no negative impact. in Alexandria, Virginia. Dues Discount. (4). Social Media. (5).

Price 40

Price Products Marketing Discount 40

Membership Marketing

JULY 26, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JUNE 18, 2012

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 5, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Report 40

Report Survey Price Recruiting 40

Membership Marketing

DECEMBER 4, 2009

Alexandria, Virginia — Marketing General Inc. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). So it was an honor to be a part of the award ceremony this week when he received the Award for Distinguished Achievement. My Background.

Marketing 40

Marketing District of Columbia Washington Virginia 40

Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1).

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

JULY 1, 2010

in Alexandria, Virginia. Practical Uses of Social Media for Association Mar. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc.,

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 7, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Survey 40

Survey Marketing Price Analysis 40

Membership Marketing

APRIL 27, 2010

in Alexandria, Virginia. The Correlation of Social Media Usage and Membersh. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc.,

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

SEPTEMBER 21, 2010

A new member discount is a great idea to test. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Also, I will be helping to lead a session at the Alexandria Brown Bag Lunch meeting on Thursday, November 18th on this topic. It is free event.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5).

Report 40

Report Marketing Tips Price 40

Membership Marketing

NOVEMBER 14, 2011

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

DECEMBER 9, 2010

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Analysis 40

Analysis Price Survey Virginia 40

Membership Marketing

DECEMBER 28, 2010

The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. teamwork.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 31, 2009

in Alexandria, Virginia. Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Conversion Programs. (2). Corporate Membership Marketing. (9).

Marketing 40

Marketing Price Survey Analysis 40