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How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

So if you want to recruit millennials, foster a collaborative environment that lets employees learn and build professional relationships. Best of all, an online community makes it easy for you to demonstrate a collaborative work environment to recruits. Online communities are more than a recruiting tool for attracting Gen Y.

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Association Success: Effective Responses to COVID-19

GrowthZone

We recruited safety, operations, and legal experts to explain various relevant aspects – sharing information quickly. Launched a virtual learning library of on-demand webinars and courses; began to charge for virtual multi-part courses, resulting in higher profits.

Survey 147
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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

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?5 Ways to Get the Most From Your Learning Management System

MemberClicks

Resource library. Download our guide ! And, making some or all of it accessible by members only will give you even more benefits to talk about when recruiting new members. This could be as formal as a credentialing program, or as informal as a members-only resource for resume, cover letter and interview best practices.

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How Engagement Tools Improve Association Event Management

Higher Logic

When you create a library of resources filled with the exclusive information and discussions your community members need to be successful, it inspires your members to log in more frequently and stay up to date on the latest offline events. The better the experience, the more likely you are to talk about it (cue the FOMO ).

Tools 208
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Four Reasons Your Marketing Team Needs Community

Higher Logic

theSkimm, a newsletter for women, has a strong recruitment strategy tied to their ambassador program -- Skimmbassadors recruit their friends to subscribe to the newsletter by hosting parties and making it more of a social outlet rather than a solo reading experience.

Team 136
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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library. Focus your social media efforts on promoting your brand, recruiting new hires, or giving your company a human face through sharing about your culture or office events. Be more educational and less promotional.

Marketing 184