Association Adviser

JANUARY 30, 2019

This is the first in a two-part series I will post this month and next in which I will share foundational principles for building a future-ready association. In Part I, I will explore why the increasingly popular phrase “future proof” is unhelpful, and discuss the first three principles that association boards and chief staff executives can apply to nurture the future readiness of their organizations.

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eBook Virginia Social Media Resources 110

Higher Logic

JANUARY 30, 2019

The American Association for Respiratory Care’s (AARC) membership was stalled. A flat line in the association’s core group of active members was even starting a bit of a downturn. This steady decrease in membership renewals gave rise to a growing number of lapsed members. Sherry Milligan, Associate Executive Director of Membership, was determined to find the right action plan to quickly change that trajectory.

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Case Study eBook Member Engagement Class 149

Associations Now

JANUARY 30, 2019

For associations to be seen as a trusted resource, they must get their knowledge, along with their members’ knowledge, out to the broader community that they represent. Here’s a look at some examples for getting it done. An association can easily be considered a knowledge community. After all, it’s a community of members who share a profession or interest, and knowledge gets generated and exchanged within it.

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Colorado Committee Case Study Leadership 109

Associations Now

JANUARY 30, 2019

How Bud Light somehow figured out a way to put on a music festival around the Super Bowl—which is already a pretty big event. Also: Diversify your nondues revenue sources. This weekend’s Super Bowl in Atlanta is already a pretty big event, but a major beer brand has somehow figured out a way to make it even bigger. This weekend, Bud Light is putting on a multiday music festival at State Farm Arena ahead of Sunday’s Super Bowl.

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Atlanta Revenue Discount Newsletter 84

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Member Engagement

Associations Now

JANUARY 30, 2019

Cold temperatures don’t appear to be a deterrent for many grillers this Super Bowl Sunday, a Hearth, Patio & Barbecue Association survey finds. It may be pretty chilly throughout the country this weekend, but that’s no excuse to hide away your grill, the Hearth, Patio & Barbecue Association (HPBA) says. And it appears that the public agrees with that sentiment.

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Atlanta Survey Communications Marketing 65