YourMembership

SEPTEMBER 25, 2018

You work hard to develop programs that deliver value for your members. But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. Here are four ideas to breathe new life into your association’s earnings: Job boards In our Member Loyalty Study, the. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership.

Revenue 281

Revenue Learning Management System System Software 281

Smooth The Path

SEPTEMBER 25, 2018

Too often an association’s marketing messaging to new members focuses on the association; often how great the association is. We use words like the premier, the largest, and the oldest. We have 500, 5000, or 50,000 members. We are international or we a close-knit and local. All this talk about us, however, does not do much for new members. They can only connect with us when we talk about them!

Marketing 74

Marketing Project Member Engagement Content 74

Wild Apricot

SEPTEMBER 25, 2018

Here are 48 free nonprofit webinars taking place in October.

408

408

Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Advertisement

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? It might be time for some smart adjustments. Read on for a few useful tips. Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. The message, sent for Digital Equipment Corporation, went to everyone on a list, without any personalization or even any thought toward targeting.

Email Marketing 111

Email Marketing Tips Marketing Newsletter 111

Associations Now

SEPTEMBER 25, 2018

You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A few associations and some subscription-based services let members press the pause button when they need a break. What I’m about to say might sound counterintuitive to your member engagement strategy, but bear with me. Is it possible that your association does too much for members?

Newsletter 101

Newsletter Member Experience Member Engagement Strategy 101

Association Success

SEPTEMBER 25, 2018

Working outside of the Association capital is uniquely challenging - and as such demands some extra effort. It’s no secret – North American associations live and breathe in Chicago, D.C., New York, and other major metropolitan hubs. But whether by circumstance, choice, or necessity, there are many association management professionals working in offices and from home across the continent, from Saskatoon to Albuquerque, Providence to Anchorage.

Albuquerque 68

Albuquerque How To Chicago New York 68

Associations Now

SEPTEMBER 25, 2018

To get the most out of your meetings, schedule them while minds are fresh and moods are up—and ahead of the afternoon slump. You know the dreaded midafternoon slump: that loss of energy that no amount of caffeine can fix. Do you keep it in mind when you book time on your—and your colleagues’—calendar? Rule of thumb: For maximum productivity, schedule meetings and calls before lunch.

Products 99

Products DC Washington Team 99

Association Adviser

SEPTEMBER 25, 2018

This is the first in a three-part series I will post in the coming months exploring the burdens that are (and are not) integral to board high performance. In Part I, I will discuss why it is essential for association boards to accept the burdens that are critical to the work of governing and how they can eliminate others by thinking and acting beyond orthodoxy.

eBook 66

eBook Virginia System Team 66

Advertisement

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

GrowthZone

SEPTEMBER 25, 2018

No one email strategy will work for every association. Therefore, it’s important to understand which types of communications and cadence work best for yours. Whether you are just getting started or need a few pointers, these four tips will help you to hone your email campaign planning: 1) Segment and Personalize. Segmenting and personalizing go hand-in-hand, allowing you to go beyond the usual “Hi {FirstName}.”.

Tips 60

Tips Social Media Communications System 60

Associations Now

SEPTEMBER 25, 2018

The National Geographic Society offers cautionary tales and valuable lessons from its membership program. Also: the downside of popularity-based grants. The world has changed dramatically over the past 130 years, and so has the National Geographic Society since its founding in 1888. The Membership Puzzle Project delves into the society’s history and shares a few key takeaways and cautionary tales from how the group’s membership program has evolved over the years.

Social Media 69

Social Media Revenue Project Products 69