Fri.Apr 19, 2019

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What Kind of Marketing Services Does Your Association Need?

HighRoad Solution

You won’t always have the kind of expertise on hand that you require for marketing success. There are circumstances where you need additional technical expertise or some assistance with strategy, or simply a new pair of eyes and some fresh thinking.

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Membership Hack: Logo Sharing

Associations Now

Sharing your association’s logo with members can help increase your visibility, recruit new members, and foster credibility and trust with members’ customers. How to hack it? Members who join the Air Conditioning Contractors of America are encouraged to share ACCA’s logo. Often, it’s embedded in the homepage of a member’s website or placed on the company’s marketing materials.

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Association Brain Food Weekly: 04.19.19

Reid All About it

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. The report reveals best practices in new member engagement, onboarding, orientation and retention, along with expert video commentary from Amanda Kaiser.

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Daily Buzz: Create an Accessible Association Website

Associations Now

Accessibility standards are always changing. To keep your organization inclusive, your website needs to be usable by everyone. Also: Design a positive future for your association. Be it at an annual meeting or new learning programs, your association is always striving to make every aspect of your organization inclusive for all. So, why should your website be any different?

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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How to Build the Right MarTech Stack for Your Association Marketing Plan

HighRoad Solution

You might have a great association marketing plan , but nothing will come of it unless you have the right tools to turn plans into actions.

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5 Effective Web Design Strategies to Attract New Members

Fonteva

When it comes to inspiring potential members to join your association, an attractive and easy-to-use website is an essential component of the process. Your goal is to design a website that your members can navigate—and your team members can update—with ease. An attractively designed website that is regularly updated with all of the most relevant content for your members is an excellent way to improve member engagement.

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New Legislation Looks to Protect Association Health Plans

Associations Now

Bills were recently introduced in both the House and Senate to ensure that small businesses and self-employed individuals will still have access to access to association health plans. Legislation was introduced last week in both the House and Senate to ensure small businesses and self-employed individuals continue to have access to association health plans under the Department of Labor’s AHP rule issued last year.