Higher Logic
APRIL 18, 2019
Purpose – what is it? If you’re thinking “the name of Justin Bieber’s fourth album”. that would be correct, but this word carries more weight than his millions of fans. In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? p?
Association Success
APRIL 18, 2019
Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? Association leaders need to be futurists and makers. It’s that simple. We can no longer bask in the effervescent glow of 100 year-old business models and think our non-profit halos will protect us from massive disruption. It’s time to reinvent.
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Associations Now
APRIL 18, 2019
If you’re running a Facebook page and not getting your fans on your email list, you’re missing an opportunity. Also: small tech changes that drive a compelling member experience. Does Facebook leave a bad taste in your mouth as a marketing strategy? Or do you wish you weren’t quite so dependent on it? It might be time to think about improving your conversion game.
Effective Database
APRIL 18, 2019
Have you ever consciously considered how your AMS is supporting your organization’s mission? You should, and it should. Part of the mission statement for one of my clients reads “To connect and convene senior executives from across the industry to create meaningful cross-sector relationships…” In other words, part of their mission is connecting people within their broader industry, across different sectors within that industry.
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Associations Now
APRIL 18, 2019
A fire swiftly burned through the 800-year-old lumber supporting Notre Dame’s roof, causing significant damage. Now, France looks to experts to restore the medieval church. A fire at Notre Dame Cathedral Monday destroyed the famed medieval church’s roof, along with other historical and religious artifacts, leading to an outpouring of support and calls to repair the damage.
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Associations Now
APRIL 18, 2019
At last week’s Xperience Design Project, participants were reminded that that there’s power in silence and that listening can create memorable moments for both associations and their attendees. “I cried.”. That’s usually not the response people want to hear when they ask you how a conference was, but that’s what I keep saying every time someone asks about my time at ASAE’s Xperience Design Project last week.
Association Adviser
APRIL 18, 2019
Facilitating adult learning with difficult personalities requires a trained facilitator who’s ready and willing to intervene at exactly the right moment with an effective response. The post Facilitating with Difficult Personalities: What to Do When the Unthinkable Occurs appeared first on Association Adviser.
Smooth The Path
APRIL 18, 2019
Some associations are busy solving the problem their members had 40 years ago. Or 30 years ago or 15 years ago or even 5 years ago. That problem was a problem then, but it is not an urgent, painful problem right now. Now your members are grappling with entirely new problems. Every industry and profession is shifting, and each change brings on a new set of challenges.
Associations Now
APRIL 18, 2019
Rundown Exhibit hall square footage: 237,425. Attendees: 20,000 plus. Exhibitors: 600 plus. The International Sign Association’s 2019 International Sign Expo begins next week in Las Vegas. Attendance is expected to exceed 20,000. More than 20,000 sign, graphics, print, and visual communications professionals are headed to Law Vegas next week to learn from experts, conduct business, and get up to speed on the current issues affecting the industry.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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.orgCommunity
APRIL 18, 2019
Strategy Meltdown —The screen play. INT. The corner office of the Association for Ad Hoc Planning – Afternoon. The executive director and membership team are seated at a conference table. They are hunched over laptops. The executive director is frowning. The membership manager looks like a deer in the headlights. Executive Director. These numbers are (pause) a surprise.
Associations Now
APRIL 18, 2019
This week’s approval of the long-debated European Union Copyright Directive by the EU’s member states has groups for content creators and digital rights organizations speaking up about potential impacts—positive and negative, respectively. The European Union, after much debate and controversy, is moving forward with a plan to overhaul copyright protection for the internet age.
CommPartners
APRIL 18, 2019
1. Community Starts With Trust To kick off Peak Bootcamp our keynote speaker, KiKi L’Italien, discussed the importance of community. Who is your community? What are some shared experiences or interests that bring your community together and create a purpose for them to engage and interact with one another? These are a few questions […].
Associations Now
APRIL 18, 2019
In an op-ed for Vox , the president of the Association of Flight Attendants made the connection between air turbulence and climate change—and why the aviation field has a stake in the issue. Sara Nelson, international president of the Association of Flight Attendants, wants to make it clear that her field has plenty of reason to be concerned about climate change.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
.orgCommunity
APRIL 18, 2019
Strategy Meltdown —The screen play. INT. the corner office of the Association for Ad Hoc Planning – Afternoon. The executive director and membership team are seated at a conference table. They are hunched over laptops. The executive director is frowning. The membership manager looks like a deer in the headlights. Executive Director. These numbers are (pause) a surprise.
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