Wed.Feb 26, 2020

5 best practices to improve your association’s email marketing

YourMembership Blog

Email is still one of the primary ways to reach out to your members. These best practices will help ensure your email campaigns get the response you need. ?. Membership & Marketing Member Engagement Marketing Automation Email Marketing

The Top 20 Things You Didn’t Know About Google Ad Grants

Wild Apricot

The Google Ad Grants program is an amazing resource for nonprofits, but there are a lot of misconceptions about how it works. This post will clear up any questions you might have and help you make the most of the program

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The White House Historical Association’s Newest Partner: Brooks Brothers

Associations Now

The menswear retailer has a legacy of working with presidents, so a new line of neckwear—produced in collaboration with the White House Historical Association and featuring the presidential seal—seems, well, a good fit.

Easiest Membership Card Template: Upload Contacts & Complete in 3 Minutes

Wild Apricot

Everyone has a smartphone these days. That’s why many clubs and associations are switching from paper-printed membership cards (which are a big waste!) to digital membership cards. Here are the steps to get started yourself using Wild Apricot — the entire process only takes about three minutes

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

How Biden’s Stutter Offered This Group a Messaging Opportunity

Associations Now

When presidential candidate and former Vice President Joe Biden was mocked for his stuttering during a debate, the National Stuttering Association saw it as a chance to educate the public and help reduce the stigma against the condition.

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Trump Requests $1.8 Billion for Coronavirus Response

Associations Now

ASAE Coronavirus Resources ASAE has compiled an Issue Roundup with resources on coronavirus for association professionals, including a recording of a February 19 webcast featuring experts discussing the impact on meetings, legal considerations, and more. Go to the Issue Roundup on asaecenter.org.

March Marketing: 2 Holiday Promos Worth Trying

MembersClicks

To some extent, you’re always marketing your association or chamber. Regardless of what season it is, you always want to recruit new members, and beyond that, engage the ones you currently have.

Daily Buzz: Empower Employees to Advance Their Careers

Associations Now

How organizations can support employees on their paths to success. Also: incorporating new technology into your existing marketing strategy. Want more engaged and productive employees? Assist them in their career development efforts, writes Maria Haggerty in Inc.

This is the most valuable kind of marketing you can get

Association Success

Think about the last great product, new restaurant or fun show you found, one so helpful or interesting you truly enjoyed sharing it with someone you care about. For me, it was something simple: A transparent lip liner that goes with any shade of lipstick.