Why Every SaaS Company Needs a Branded Customer Community
Higher Logic
MAY 6, 2020
Business-to-business software as a service (SaaS) companies are rushing to dedicate resources and specific teams to improve the customer experience (CX). In fact, 80% of customer success teams have grown in the last year ( Totango ). The problem is, customer experience issues usually don’t lie just in one department, like sales, or product. If you do a quick search on LinkedIn to find the titles of people involved in customer experience, you’ll find a range of departments and titles, speaking to
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