Wed.Mar 04, 2020

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15 Nonprofit Website Best Practices You Need to Know in 2020

Wild Apricot

Whether you're looking to refresh your nonprofit's website or create a new one from scratch, be sure to follow the latest best practices in nonprofit website design for 2020.

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How to boost your association’s revenue with YM Careers

YourMembership

?You might already know the importance of an online career center for providing member value. According to the Community Brands Member Engagement and Loyalty Study, job opportunities are tied for the number one reason people join a professional membership organization. Seventy-three percent of members say help with career advancement is an important member benefit.

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How to Keep Your Association Running if Coronavirus Worsens

Associations Now

As fears about the spread of the virus rise, associations are determining how they will cope if a severe outbreak hits the U.S. Business continuity plans cover many emergencies—including infectious disease—so make sure yours is up to date. Get Prepared These resources can help you address COVID-19 business continuity concerns: • COVID-19 Preparedness Checklist (Wipfli CPAs and Consultants). • SHRM Coronavirus Resources. • CDC Interim Guidance for Businesses and Employers to Plan and Respond to C

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What content metrics actually matter?

Association Success

If you take a moment to head to the analytics page for your Twitter profile , you’ll find tons of data: How many tweets you posted in the past 28 days, how many impressions they got, the number of profile visits your account received, the top follower you gained and exactly how popular your most popular tweet was in the same stretch of time. Curious about Instagram?

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Optometric Association Offers Free Lyft Rides to Eye Exams

Associations Now

Noting that nearly six in 10 Americans haven’t had their eyes checked in the last two years, the American Optometric Association is offering Lyft rides in 10 cities to help people get to their eye exams. March is Save Your Vision month, according to the American Optometric Association. And to promote better vision care, AOA is teaming with the ride-hailing service Lyft to get more people to their nearest optometrist for an eye exam.

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Daily Buzz: Keys to Better Member Recruitment

Associations Now

Find new ways to reach potential members. Also: Establish an association culture that promotes community and collaboration. Membership growth is a priority for most associations. And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. It helps to optimize your presence on social media.

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Affirming New Love: A Prayer

Holly Duckworth

Relationships are tough. Here is a payer to light the present moment for a friend in a new relationship.

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How To Facilitate Effective Virtual Meetings

Beth Kanter

In light of the Coronavirus, many nonprofits are engaging in scenario planning. Organizations have also been encouraging their employees to work from home or enlisted travel bans. The list of conferences cancelled is growing, with some now being delivered a virtual gatherings. It’s time to up your virtual facilitation and convening skills. I’ve been working remotely since the early 1990s, during the early years of the Web.

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Emotionally Resonant Experiences Drive Engagement. Here’s How.

Associations Now

Executive Director of SSR Saima Hendrick shares how she partnered with Ottawa to create bold experiences for attendees. New tools for attendee engagement (think: the latest event app or online portal) will always be of interest to meeting planners. However, according to a 2019 WARC study, real engagement starts with the feelings and emotions of your audience—from capturing their attention, to captivating and delighting them at every turn.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.