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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Marketing Automation: Creepy, or Just Good Customer Service? But first….

Marketing 149
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Association Brain Food Weekly: 2.15.19

Reid All About it

The responsibility and pressure, coupled with the time it takes to effectively handle direct reports can be daunting. Technology vs. Innovation: Association Learning Strategies in Practice. Clearly, these innovations are promising. Take the first step to gaining the confidence needed to effectively lead, not manage your team.

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Association Brain Food Weekly: 4.30.21

Reid All About it

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. – How to Personalize 5 Must-Have Email Templates. Association performance and priorities.

Education 354
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Learn How To Build A Successful Membership Website

Disciple Media

The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning. Community building: Engaging with a community fosters customer loyalty and provides valuable feedback for innovation. Like Kajabi, Teachable lacks community tools.

How To 36
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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) The second phase included a complete overhaul of their website.

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Association Brain Food Weekly: 4.23.21

Reid All About it

Participants get the first look at the report in July. Evelien Aernaudts, Abbit Meeting Innovators. – How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. The survey closes Friday, April 30. Mark Cooper, IACC.

Revenue 370
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Association Brain Food Weekly: 10.11.19

Reid All About it

Michael Brenner, Content Marketing Institute ). Greg Satell, Innovation Excellence ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50