Vanguard Tech

SEPTEMBER 20, 2011

The day was jam-packed with rooms full of Informz users and partners learning and sharing best practices relating to email marketing for associations and non-profits. Topics included messaging, design, deliverability and other typical email marketing topics. Frankly, this one was my “A-HA moment” of the day.).

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Reid All About it

FEBRUARY 22, 2019

– How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA). Organizer: Partnerships Professional Network Idea Exchange. These findings can inform and support strategies designed to support the long-term growth and success of your organization. Follow Blog via Email.

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Achieve

SEPTEMBER 8, 2020

Then, the pandemic spread across the globe, and the resulting social distancing guidelines left small to mid-sized nonprofits scrambling to move their events online in order to keep supporters and staff members safe. . Optimize your digital marketing strategies. Tip #2: Optimize your digital marketing strategies.

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MemberClicks

DECEMBER 19, 2023

What’s the first thing you do when you want to learn more about an organization? Your organization’s membership website is one of your most visible marketing assets. Additionally, poor user experience can cause up to 50% of website visitors to end up with a competitor organization. Probably look up their website!

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Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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Reid All About it

JULY 28, 2017

If your organization has a webinar scheduled in the near future, please send me the link. Learn How to Take Your Email Game to the Next Level. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Follow Blog via Email.

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Efficient administrative tasks, like automated billing and responsive support, coupled with clear member guidelines, also smooth out the experience.

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CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. In recent years, the struggle has become even more difficult.

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Disciple Media

AUGUST 23, 2023

This foundational understanding helps you tailor your services and marketing efforts to resonate with the right people. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Dive into their lifestyle, preferences, and behavioral patterns.

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Fonteva

FEBRUARY 9, 2021

Not only does this help keep your association organized, but you can use these data points to personalize member communication and build more meaningful relationships. Email marketing and communication. The average email open rate is only around 15-25% , so taking steps to optimize your communication strategy is worth it.

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Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Organizer: KiKi L’Italien, founder, Amplified Growth. Organizer: Associations Catalyzing Entrepreneurship. Newman, Greater Good Magazine ). or subscribe for updates.

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Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

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Beth Kanter

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

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Beth Kanter

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns.

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Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. The frustration and desire to have images that stand out from the crowd drives some organizations to take their own photos. Pro Tip: If you need inspiration, search the web for other content on your topic and see what other organizations are doing.

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Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Organizer: Meena Dayak, Associations Catalyzing Entrepreneurship. Tue 2/19 at 2 p.m.

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Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. 1 CMP credit. Mon 4/26 at 1 p.m. every Monday.

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MemberClicks

MAY 17, 2022

As an association leader at a small-staff organization, perhaps you’ve been managing your professional association, trade association, or chamber of commerce with a series of spreadsheets or disconnected systems. Through this work, we’ve seen firsthand the benefits that a dedicated AMS system can provide for your organization.

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Disciple Media

OCTOBER 24, 2023

Here are some standout benefits: Controlled environment: For community hosts and organizers, a paid model offers unparalleled control over the community’s direction, culture, and norms. If you’re catering to marketers, perhaps an evolving toolkit of the latest marketing strategies.

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Achieve

JULY 23, 2020

Focus on your stewardship strategies so that when it ends, your faithful supporters will resume their regular contributions to your organization. . The number is astounding, so it’s no wonder that so many people found themselves unable to also make contributions to nonprofit organizations. . The pandemic won’t last forever.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Delcor

OCTOBER 16, 2018

Your organization is a digital experience for many members. The organizational roles described below aren’t so unusual in for-profit organizations, but the organizational charts of many associations and nonprofits still follow a traditional departmental model: Marketing, Communications, Membership, Meetings, IT, Finance, HR, etc.

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Achieve

MARCH 17, 2023

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. Use multimedia elements. Monitor metrics.

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Reid All About it

MARCH 31, 2017

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. If your organization has a webinar scheduled in the next few weeks, please send me the link. How Marketers Can Unlock the Power of Event Data.

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