Associations Now

APRIL 19, 2019

To make your association’s digital space usable by everyone, De Bleecker suggests aligning website development with the latest Web Content Accessibility Guidelines (WCAG). Email marketing isn’t a science, but these psychology-based tips from ClickZ can make your messaging more engaging. From the WBT Systems blog.

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Certificate Guidelines Email Marketing Technology 95

Higher Logic

JUNE 9, 2020

As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber Cyber actors may send emails with malicious attachments or links to fraudulent websites to trick victims into revealing sensitive information or donating to fraudulent charities or causes.

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Communications How To New York Guidelines 262

Reid All About it

APRIL 30, 2021

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Hear how to identify guidelines for returning to in-person meetings; steps required to check state and local regulations; evaluate whether your database is ready for “post” COVID; and connect your data-strategy and insights with overall experience.

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Education Technology Strategy Revenue 354

Membersuite

MARCH 19, 2021

Speaking of integration … 82% of our quiz participants said their current AMS/CRM doesn’t allow for easy integration with third-party applications, such as marketing automation, event management, and online community platforms. AMS Pain Point #2: Lack of Integration. A lack of integration limits what you can do with data.

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Vanguard Tech

SEPTEMBER 20, 2011

The day was jam-packed with rooms full of Informz users and partners learning and sharing best practices relating to email marketing for associations and non-profits. Topics included messaging, design, deliverability and other typical email marketing topics. Keep the HTML in your email simple.

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Conference Guidelines Social Media Email Marketing 70

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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Achieve

SEPTEMBER 8, 2020

Then, the pandemic spread across the globe, and the resulting social distancing guidelines left small to mid-sized nonprofits scrambling to move their events online in order to keep supporters and staff members safe. . Optimize your digital marketing strategies. Tip #2: Optimize your digital marketing strategies. Your website.

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Reid All About it

FEBRUARY 22, 2019

Hear about tips for creating a business case your board will support, and guidelines for measuring results. Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing. 1 CAE credit. More info/register. Host: Talented Learning. Presenters: John Leh, CEO and Lead Analyst, Talented Learning. Thu 2/28 at 2:30 p.m.

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Efficient administrative tasks, like automated billing and responsive support, coupled with clear member guidelines, also smooth out the experience.

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Reid All About it

JULY 28, 2017

. – Learn How to Take Your Email Game to the Next Level. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Find out how your email processes stack up to your peers. 1 CAE credit. Duration: 1 hour. 1 CAE credit. More info/register.

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Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. You get relevant, fresh content and the member gets exposure to their target audiences. 1 CAE credit.

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Social Media DC System Technology 170

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Follow accessibility guidelines. Marketing and Feedback : Features for advertising and conducting organizational elections. Integrated Marketing : Manage subscriber lists and updates in one place. Probably look up their website!

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Disciple Media

OCTOBER 24, 2023

If you’re catering to marketers, perhaps an evolving toolkit of the latest marketing strategies. Your USP isn’t just a marketing tool; it’s the very essence of what you offer. While you shouldn’t directly mimic others, understanding the market standard gives you a starting point. Aspirations?

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Newsletter Tips eBook Content 52

Reid All About it

MARCH 31, 2017

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Tue 4/4 at 12 p.m. – 1 CAE credit.

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Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. – How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates.

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Revenue Strategy Content Education 370

MemberClicks

MAY 17, 2022

In this guide, we’ll review everything you need to know about association management systems, from top benefits to the best solution on the market. For example, since your email marketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database.

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Disciple Media

AUGUST 23, 2023

This foundational understanding helps you tailor your services and marketing efforts to resonate with the right people. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Dive into their lifestyle, preferences, and behavioral patterns.

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Price Social Media Revenue Tools 36

Delcor

OCTOBER 16, 2018

The organizational roles described below aren’t so unusual in for-profit organizations, but the organizational charts of many associations and nonprofits still follow a traditional departmental model: Marketing, Communications, Membership, Meetings, IT, Finance, HR, etc. They also work closely with the heads of data analysis and IT.

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CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

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Associations Now

MARCH 28, 2014

In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014.

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Communications Newsletter Guidelines Email Marketing 40

Fonteva

FEBRUARY 9, 2021

Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key. However, due to the nature of current social distancing guidelines, we might not be able to host these types of gatherings until later in 2021.

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Beth Kanter

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

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Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Newman, Greater Good Magazine ). 1 CAE credit.

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DC Washington Content Education 50

Beth Kanter

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” This, of course, requires having staffing guidelines for participation.

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Achieve

JULY 23, 2020

Now, given social distancing guidelines, nonprofits have had to rethink their usual engagement strategies and transition them to the online sphere. This means that you should use the information in your CRM to plan and track every marketing message that your supporters see. Email marketing.

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Achieve

MARCH 17, 2023

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

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