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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149
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4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

Higher Logic

Choosing imagery for your content marketing campaigns is really hard. For example, if you were marketing a hair salon for zoo animals…Sadly, most of us will never have the chance to write content where this type of humor/photo would be relevant. If you’re posting the image on social media, rely on latest sizing guides.

Content 153
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Association Brain Food Weekly: 2.22.19

Reid All About it

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber Cyber actors may send emails with malicious attachments or links to fraudulent websites to trick victims into revealing sensitive information or donating to fraudulent charities or causes.

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Association Brain Food Weekly: 2.15.19

Reid All About it

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Hear about current trends in the social media landscape that nonprofits need to understand.

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Informz Users Conference Big Idea - Email Really IS Social

Vanguard Tech

The day was jam-packed with rooms full of Informz users and partners learning and sharing best practices relating to email marketing for associations and non-profits. Topics included messaging, design, deliverability and other typical email marketing topics. Email can drive success in social media.

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A Guide On How To Sell Memberships Online

Disciple Media

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Efficient administrative tasks, like automated billing and responsive support, coupled with clear member guidelines, also smooth out the experience.

How To 36