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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149
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How Marketers Are Shifting Their Email Tactics in a COVID-19 World

Associations Now

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few other good examples can be seen on the site Really Good Emails. via Campaign Monitor).

Marketing 101
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The Top 3 AMS Pain Points in 2021

Membersuite

Membership Software, Association Management System, Association Management Software – regardless of how you refer to it, let’s face it – the pain is real. Before demos, make it clear that you want to see how the software will deliver all the outcomes you expect. We feel for those of you who have to deal with it.

System 106
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How to Ensure Your AMS Reports Include The Right Data

Membersuite

Every association management software (AMS) company loves to demonstrate how their AMS meets an association’s requirements. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Identify the data that staff and volunteer leaders need. Siloed data is of no use.

Report 175
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Building a Membership Website That Works: 7 Steps

MemberClicks

Your organization’s membership website is one of your most visible marketing assets. Follow accessibility guidelines. MemberClicks’ Membership Site Builder MemberClicks offers an all-in-one membership management software, including a robust membership website builder. Probably look up their website!

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Association Brain Food Weekly: 4.30.21

Reid All About it

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc.

Education 354
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Association Brain Food Weekly: 2.22.19

Reid All About it

Don Worthley, Software Architect at Element Eleven. Hear about tips for creating a business case your board will support, and guidelines for measuring results. Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing. 1 CAE credit. More info/register. Host: Web Courseworks. Tue 2/26 at 2 p.m. 1 CAE credit.