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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214
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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

However, once your event concludes, you realize that you could benefit from retaining your corporate partner’s support for future events and campaigns. You met your fundraising goals, your donors had an amazing time, and your corporate partner got great visibility and a much-needed boost in their philanthropic reputation.

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A look back at 2015

Aaron Wolowiec

As Thanksgiving approaches, it’s time for us at Event Garde to reflect on the many things for which we’re thankful. Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals.

Michigan 100
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Association Brain Food Weekly: 2.5.21

Reid All About it

The weekly list of free educational events and resources for the association community…. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Community manager survey.

San Diego 370
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Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. And now, the list of webinars and other events for the association community for the week of June 20. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. More info/register.

LMS 150
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Best of the Web: April 2014

Association Adviser

Visit Us at These Important Industry Events. ASAE 2014 Marketing Membership & Communications Conference. Multifamily Exchange Event. Does your association have a magazine, newsletter, directory or website in need of revival? Karl Moore. Value is in the Eye of the Beholder. Customizing membership categories.

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Gamification: member organizations play for keeps

YourMembership

She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. She’s a Florida native who spent her summers on Anna Maria Island. __. Before joining YourMembership.com, Leni worked for Marriott International as a Spa Manager at the Renaissance Vinoy Resort and Golf Club.