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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. San Diego, California Orlando, Florida Seattle, Washington Let’s say these all sound appealing, but you want to get a bit more granular. The results?

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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Use the data you collect in your member welcome and renewal and event campaigns. First Name.

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3 South Florida Nonprofits Sucessfully Fundraising Amid COVID-19

Achieve

For many nonprofits, events that were expected to bring in fundraising dollars have been cancelled and internal processes have undergone drastic changes to adhere to social distancing guidelines – all while staff, volunteers, and clients are grappling with the difficulties of the “new normal”. . SMART RIDE – VIRTUAL EVENT . SMART Ride.

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Report: Meeting Planners Anticipate Attendance Increase

Associations Now

64 percent of planners say they expect attendance to increase at their live events in the next three years. “We Approximately 64 percent of planners say they expect attendance to increase at their live events in the next three years—a 16 percent increase over last year’s survey.

Report 59
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BizBash uses Chatbot AI Technology to Enhance Events

Expo Logic

Chatbots have become one of the hottest new trends for events and are a great solution when looking for ways to reach your attendee’s easily, answer their questions about your event, and engage with them on-site. Betty the Chatbot proved to be a major success with attendees at BizBash Live Florida, Los Angeles, and New York.

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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

However, once your event concludes, you realize that you could benefit from retaining your corporate partner’s support for future events and campaigns. You met your fundraising goals, your donors had an amazing time, and your corporate partner got great visibility and a much-needed boost in their philanthropic reputation.