Remove Events Remove Florida Remove Marketing Remove Member Engagement
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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your membersengagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. Marketing Automation Gets RESULTS.

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Association Brain Food Weekly: 7.11.16

Reid All About it

Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11. Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. The Ultimate Guide to Event Interest. More info/register. Tue 7/12 at 12 p.m.

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Making the case for chapters

Mariner Management

Chapters can also act as conduits for hybrid and smaller in-person meetings/events. Tap into those chapters that have found ways to connect members on local issues like AGC chapters that sourced PPE for members and NACE Maine Chapter that launched #postponedontcancel, an information campaign for the industry.*.

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2 Top Errors in Web Content

YourMembership

If you have a special event or post about the event make sure this is added. Yes, of course your members know where you are but what about those people who are “magically transported” to you from another link or a write-up of your event and referring URL? Member Engagement + Retention.

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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

As the article pointed out, it’s essential to offer “…services that members need (or will use) to be successful” and marry them with “…the flexibility to make internal organizational changes so their staffs are focused on providing value for member success.”. You can approach this offering from either the member or supplier side.

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Your Member Recruiting Campaign Will Fail Without This

YourMembership

April 24th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. I recently attended a job fair and asked a job hunter if he thought about joining an association in his chosen industry to help him find a job and network since he was new to Florida. Member Engagement + Retention.

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Gamification: member organizations play for keeps

YourMembership

She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. She’s a Florida native who spent her summers on Anna Maria Island. __. Before joining YourMembership.com, Leni worked for Marriott International as a Spa Manager at the Renaissance Vinoy Resort and Golf Club.