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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example. Speak your mind.

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What Smart People Are Saying About Our New Book

Jamie Notter

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. The Kindle version goes on sale February 24, and hard copies available March 12 (earlier if you come to our speaking events in early March!).

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? And it set to work researching the millennial generation and new ways to market to them.

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Wednesday Buzz: The Productive Power of Checklists

Associations Now

The stress of event planning could be relieved by something as basic as a checklist. Plus: a new book from a couple of our favorite social media experts. Event planning is a complicated process that can easily get out of hand, with deadlines, projects, follow-ups, and countless other minutiae overwhelming your team.

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Heart Association Encourages More Colorful Eating

Associations Now

Using videos, social media events, and digital interactives, +color will show how eating more fruits and veggies can reduce the risk of heart diseases, stroke, and diabetes. Through +color, we’ll empower communities and consumers of all ages, especially millennials, to eat more fruit and vegetables.

Vermont 40
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Game Plan 2014: Seeing Around the Corners

Association Adviser

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. David DuBois , CEO of the International Association of Exhibitions and Events (IAEE) , said he’s surprised that associations aren’t being more aggressive about marketing live events via mobile devices. ” 365 day-a-year engagement.

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From the Corner Office: Carol Khoury, NYSSA

Association Adviser

This month’s Corner Office spotlight shines on Carol Khoury, managing director of membership & marketing, for the 10,000-member New York Society of Security Analysts (NYSSA). CK: : We have tried to make it easier for members to attend events by lowering the barriers to entry. Carol Khoury.