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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Just this month, Associations Now covered the American Bar Association’s new services for homeless youth and the debut of the American Institute of CPAs’ online game to help millennials become financially literate. Release at an odd time. “

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Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. Is Boomer Leadership Failing Millennials? Millennials have been pushing my buttons lately, but in a good way.

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The Future of Learning, According to Millennials

Associations Now

college students by Millennial Branding and Internships.com says that may indeed be the case, as respondents said that they are more willing to learn online and that they view the future of learning as more virtual and social media driven. What is your association to attract and engage millennials in your face-to-face or virtual offerings?

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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees,” said Jonny Popp, Omnipress general manager, in a press release. The most popular way that respondents say they are reusing their content is to promote and market next year’s event.

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

The next generation of attendees wants greener events. Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. The risk of not doing so, as the press release points out, has major consequences for your brand and bottom line.

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Daily Buzz: Switch Up Your Media Outreach

Associations Now

But getting media coverage for your association—well, it’s not always as easy as writing up a quick press release. These events can help you get an immediate bump in coverage—and they can sometimes lead to follow-up calls when reporters need experts at other times of the year.”. Also: the gender bias behind 10-point scales.

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? And it set to work researching the millennial generation and new ways to market to them.