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Association Brain Food Weekly: 5.3.19

Reid All About it

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Tech Tools to Make You Immediately More Productive. These tools are powerful ways to share the difference you’re making in the world. Tue 5/7 at 1 p.m.

Tucson 262
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Membership metrics — 5 ways to gauge success

MultiBriefs

Market Share The most common membership metric is "market share." Determine market share by identifying the potential membership compared to the number of dues paying members. For example, an organization with a potential member of 1,000 that has 600 members represents at 60% market share. The member is first.

Phoenix 52
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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351
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Deal in Congress Keeps FAA Funded, Expands TSA PreCheck Program

Associations Now

The tool, expected to be tested at Phoenix’s airport by the end of the year, could make it possible for people to keep their laptops in their bags, along with liquids, and would reduce the need for humans to X-ray every bag that goes through a checkpoint. For example: Improvements to airport security.

Phoenix 40