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Five Questions to Ask During Destination Selection

Associations Now

Accessibility also contributes to value, said Lorne Edwards, chief sales officer at Visit Phoenix. In Phoenix, for example, attendees can land at the airport and take the light rail to their rooms in about 10 minutes, and the downtown area is walkable, saving on transportation. What experiences can the destination offer?”

Phoenix 57
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Membership metrics — 5 ways to gauge success

MultiBriefs

Market Share The most common membership metric is "market share." Determine market share by identifying the potential membership compared to the number of dues paying members. For example, an organization with a potential member of 1,000 that has 600 members represents at 60% market share.

Phoenix 52
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A Tuesday ‘thank you’

Aaron Wolowiec

Luna’s Pure Prevention campaign provides a great example of nonprofit-corporate alignment. You can also see how Phoenix House recapped its 2012 #GivingTuesday campaign and closed the loop for campaign participants with a heartfelt response from program beneficiaries.

Phoenix 100
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Association Brain Food Weekly: 5.3.19

Reid All About it

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. 1 CAE credit. More info/register.

Tucson 262
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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350
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Could Less Be More When It Comes to Meetings?

Associations Now

With that in mind, the American Architectural Manufacturers Association (AAMA) restructured its 80th Annual Conference, which took place in Phoenix this week. An article posted on the Door & Window Market magazine website outlined some of those changes.

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Alt-Weeklies May Struggle, But Don’t Count Them Out

Associations Now

Large-market publications such as the Phoenix and The Village Voice have market challenges that many smaller publications don’t, she said, noting, “No one sees it as a death sentence for any of the others.” But the association that represents the newspapers is working hard to prove the analysts wrong.

Phoenix 40