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Association Brain Food: 2.2.24

Reid All About it

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. Fri 2/2 at 4 p.m. More info/register.

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Don’t Let Polls Mislead Your Association's Actions

SCD Group

The headlines from Saturday’s South Carolina primary and Nevada caucuses show that the news media suffers from misperceptions arising from polling. For example, they reported that Hillary Clinton had a “big 5% win” in the Nevada caucus and that Marco Rubio had “narrowly” finished second to Ted Cruz.

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Meetings, Destinations Get Ready for Solar Eclipse

Associations Now

For example, one association—American Athiests—is hosting its 2017 National Convention in North Charleston, South Carolina, during the eclipse. CVBs are also gearing up for additional visitors or marketing eclipse-related events. Explore St. Louis has a list of events on its website.

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4 Tips for Using Facebook Fundraising for Year-End Giving

Achieve

Virtual fundraising events are the perfect example. Additionally, we can’t forget the digital marketing benefits. is to use social media as part of your digital marketing strategy. Well, with Facebook, you’re marketing your event on the same platform that it’s occurring on! in advance.

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Jumping Ship : Off Stage

Off Stage

On January 19, 2011, Inman News carried a feature article by Matt Carter with the headline, “South Carolina real estate brokerage drops Realtor affiliation: Company maintains MLS membership. Did the local association need to better market the return-on-investment more effectively? 20, 2011 - Jumping Ship.

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Experience a Day in the Life of Your Members

Associations Now

While breaking free of the daily grind at the desk and getting out of the office to shadow members may be, again, easier said than done, several examples we’ve shared at Associations Now in the past have shown that associations professionals who have done so deem it well worth the effort.

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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Giving life to your newly created marketing piece in multiple channels goes a long way. For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. It connects you to your members where they want to consume content.

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