Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

YourMembership

MARCH 20, 2012

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.

Revenue 150

Revenue Directory Price Software 150

Achieve

JUNE 11, 2020

Will less revenue in 2020 impact your plans for 2021? Below I’ve compiled three great examples of nonprofit organizations in South Florida fundraising successfully amid COVID-19: 1. Erica leads the strategy and execution of all marketing initiatives at Achieve, with an emphasis on helping nonprofits tell their stories digitally.

Florida 52

Florida Press Release Social Media Education 52

Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “ Just like her sanctuary, or the Great State of Florida, Carole’s videos aren’t what one would call “polished.” Carole Baskin did.

Strategy 100

Strategy Tampa San Diego Marketing 100

Aaron Wolowiec

MARCH 4, 2014

Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. Hyatt Regency Orlando, Florida A. Together, Scott and I will present: Under Pressure: Navigating Extreme Association Trends. Some may say we’re kindred spirits.

Michigan 100

Michigan Social Media Innovation Revenue 100

Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Florida Society of Association Executives ). Christina (Tina) Marmor, Director, Marketing Events, Fonteva. Driving Revenue when the Engine Stalls.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Stephanie Murphy, member of Congress representing Orlando, Florida. Event communications.

North Carolina 74

North Carolina Content Montana Social Media 74