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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Instead, think of t hese points as guidelines as you’re crafting your member experience , so you can do personalization well. I’m sure Facebook thought its extremely targeted advertising would be helpful (since I was interested in buying that vintage New York Dodgers hat), but it came across as creepy to many people.

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Social Media for the C-Suite: Avoid Saying Stupid Things

Associations Now

Mashable writer Todd Wasserman , in a smart piece on how not to make that sort of mistake, points out Canon’s classy way of avoiding the same fate —it turned its social updates off that day. Every time you turn around, it seems someone is saying something stupid on social media. You’re probably no Pax Dickinson.

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Association Brain Food Weekly: 4.10.20

Reid All About it

Anna Goldfarb, New York Times ). Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. – Sales Survival Strategies Amidst COVID-19. Dan Crowd ). Baby goat web cam! More info/register.

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Association Brain Food: 5.6.22

Reid All About it

The report covers a wide range of topics and includes participant comments on new initiatives, diversity practices (and impact), overcoming challenges, member advisory groups, lessons learned, and more. Data strategy. But new methods and closer attention to behavior can help.” Andrew Hutchinson, Social Media Today ).

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Association Brain Food Weekly: 10.18.19

Reid All About it

It feels like fall, finally, so I took out the Instant Pot and three-plus pounds of short ribs from the freezer to make this New York Times recipe. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.

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A Nonprofit’s Legal Counsel Is The Social Media Manager’s Best Friend!

Beth Kanter

And let me say upfront, I respect lawyers and legal issues that nonprofits and foundations have to navigate around social media. Legal Issues and Social Media. I asked social media professionals what issues typically come up in their social media work and how they establish a good working partnership with legal.