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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well.

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Wednesday Buzz: Budget Tips for Community Associations

Associations Now

Community associations, this one’s for you: Learn how to stretch your organization’s finances so you don’t have to bend over backwards to balance the books. Plus: Microsoft’s latest investment in New York education. Tweet of the Day. Beware of these 4 Association PR Nightmares #Eventprofs !

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

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Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs

Plexus Consulting

Worth, President at Plexus Consulting Group, LLC Too many US organizations see foreign markets as good “resell” markets—places where they can make an easy profit by reselling US products they’ve already developed. shows were being relegated to early morning time slots in Asian and European markets. By Steven M.

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Watch Out, There’s Some New Competition in the Meetings Space

Associations Now

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. How do these events compete with association meetings, and what can associations learn from them? Even more interesting is one new way that media brands are going about doing these three things.

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Hockey Feud Shows What Happens When Associations Forget about Their Members

SCD Group

The work stoppage – which has gone past 70 days – has resulted in cancellation of more than a third of the season, their traditional New Year’s Day outdoor game and their All-Star Game. Komen's executive vice president and chief marketing officer and the CEO of Komen's New York City affiliate both resigned.