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Wednesday Buzz: Budget Tips for Community Associations

Associations Now

Community associations, this one’s for you: Learn how to stretch your organization’s finances so you don’t have to bend over backwards to balance the books. Plus: Microsoft’s latest investment in New York education. Tweet of the Day. Beware of these 4 Association PR Nightmares #Eventprofs !

Tips 40
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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Once you know someone’s intent, you will know how to say your response and how to position your brand. In other words, instead of typing digital marketing in the search box, type “how digital marketing”, then type “why digital marketing.” When we type “how digital marketing”, we see opportunities regarding search intent.

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Watch Out, There’s Some New Competition in the Meetings Space

Associations Now

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. How do these events compete with association meetings, and what can associations learn from them? Even more interesting is one new way that media brands are going about doing these three things.

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Hockey Feud Shows What Happens When Associations Forget about Their Members

SCD Group

The work stoppage – which has gone past 70 days – has resulted in cancellation of more than a third of the season, their traditional New Year’s Day outdoor game and their All-Star Game. Komen's executive vice president and chief marketing officer and the CEO of Komen's New York City affiliate both resigned.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Here are a few tips on how to jumpstart your off-page SEO campaign: SEO Strategy Tip #4: Long-Form Content Long-form content helps move your website higher in the rankings because it tends to attract more backlinks and traffic. So if your website doesn’t have enough authority right now, it’s not a problem.

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Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs

Plexus Consulting

The association, a professional society in the field of healthcare, was under a great deal of pressure from its board of directors to find additional sources of revenue, and the overseas marketplace seemed ripe with possibilities. The annual conference would rotate among North America, Asia and Europe.