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Association Brain Food Weekly: 9.11.20

Reid All About it

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. How to Go Virtual (While Still Creating an Engaging Experience). Virtual Events – How to Keep Your Attendees Engaged. Board diversity. Burning Man FOMO.

LMS 329
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Association Brain Food Weekly: 8.27.21

Reid All About it

80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. How can you create these experiences for members? Nir Eyal would like you to stop calling everyone “ addicted to technology.” I don’t think technology is to blame. The new education model.

Tampa 200
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Association Brain Food Weekly: 9.18.20

Reid All About it

WBT Systems explains how to market your association’s credentialing programs in a crappy economy. How to teach an old blog new SEO tricks. How to Go Virtual (While Still Creating an Engaging Experience). Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

Montana 350
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Association Brain Food: 2.10.23

Reid All About it

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. John Bedor, The Trade Show Manager ) How to work with a workaholic colleague. Year-round attendee community.

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Will ‘Gen Z’ be a Generation of Joiners?

Associations Now

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. While millennials got comfortable with technology at an early age, members of Gen Z were digital-first from Day 1. True ‘Digital Natives’.

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Successfully Embracing Change is a Team Effort

Association Adviser

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. But we had some technology advantages that older associations struggled with.

Team 69
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Successfully Embracing Change is a Team Effort

Association Adviser

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. But we had some technology advantages that older associations struggled with.

Team 61