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Building Buy-In for an Online Community at Your Association

Higher Logic

How to Align with Your Board and Executive Team's Priorities. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. Organize volunteering opportunities. New Member Acquisition. Staying Relevant. Objection 1: Price.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Plus, events are one of the ways that your association can raise non-dues revenue. . There’s a lot riding on your association’s next event, so how can you get the most out of it? . With the right tech infrastructure in place, it’s time to start thinking about how to best use your events to engage and reach members.

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Building a Membership Website That Works: 7 Steps

MemberClicks

What’s the first thing you do when you want to learn more about an organization? Your organization’s membership website is one of your most visible marketing assets. Additionally, poor user experience can cause up to 50% of website visitors to end up with a competitor organization. Probably look up their website!

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Association Brain Food: 2.10.23

Reid All About it

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. John Bedor, The Trade Show Manager ) How to work with a workaholic colleague. Year-round attendee community.

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Food for Thought: Advance Reading for #ASAE14

Associations Now

[*Articles marked with an asterisk require an ASAE member login.]. Session: Noreena Hertz (pictured above), “Eyes Wide Open: How to Make Smart Decisions in a Complex World,” 12:30 p.m. Session: “Big Data, Big Business Analytics, Bigger Ideas: How to Introduce Them in Your Organization,” 3:30 p.m.

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Retired Members: Tough to Serve, Too Many to Ignore

Associations Now

There aren’t a lot of clear best practices in associations for how to craft a successful membership offer for your industry’s retirees, but with baby boomers moving past 65, it seems like an opportunity ready for the taking. Research from ASAE and other industry sources doesn’t say a lot about practices across associations.

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Buzz-Worthy Advice for Member Engagement and Market Analysis

Associations Now

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. Only between one-third and one-half of people believe such organizations are nonprofit. The little stuff matters.