Innovation Marketing Newsletter Virginia 
Reid All About it
APRIL 12, 2024
SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.
WBT Systems
SEPTEMBER 26, 2017
Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. To stay top of mind (and top of market), you need to leverage your eLearning differentiator—your iconic advantage.
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Potomac Core
JUNE 27, 2017
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. The American Association for Marriage and Family Therapy based in Alexandria, Virginia has 25,000 members that fall into three core groups: Academics, Agency, and Private Practice.
Association Adviser
OCTOBER 15, 2013
10 Disruptive Questions For Instant Innovation. AENC Marketing & Communications Conference. Hosted by the Virginia Bankers Association. Does your association have a magazine, newsletter, directory or website in need of revival? The Double-Edged Sword of “Young Professional” Katie Bascuas. Tom Cochran.
Association Adviser
AUGUST 24, 2016
Look at innovation through two lenses—basic process improvement and big blue sky breakthroughs. AA: We’ve heard a tremendous emphasis on innovation and the need to create breakthrough products, service and business models. Can you ever have too much innovation and run the risk of not having the bandwidth to sustain it?
Association Adviser
DECEMBER 20, 2017
Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. On becoming a better association leader: Brandon Robinson, CAE, Virginia Society of Association Executives. I published an article in VSAE’s newsletter one time. About The Author.
Association Adviser
DECEMBER 20, 2017
Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. On becoming a better association leader: Brandon Robinson, CAE, Virginia Society of Association Executives. I published an article in VSAE’s newsletter one time. About The Author.
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