Smooth The Path

FEBRUARY 17, 2016

Sometimes associations hear about the latest trend in technology, a way others are raising funds with sponsorships or in isolation they ideate an innovative benefit. We’re focused on launching a product to bring revenue into the association, the problem is this may not be a product our members find of value.

Directory 60

Directory Innovation Survey Project 60

Reid All About it

JUNE 3, 2016

Please send me (by Twitter or email ) the link to information about your webinar before Thursday, and I’ll be happy to include it in the following week’s list—as long as it’s not a product-centric webinar, sorry, I try not to list those. Strategy and governance. – Best Practices: Using Digital Metrics to Gain Member Insight.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

Smooth The Path

JULY 12, 2018

When the association needed a new website a member lead the refresh. A member will be developing the association’s new member onboarding program. A team of members is putting together a new product plan. Why are the members of this association willing to do this?

Innovation 74

Innovation Strategy Leadership Team 74

Reid All About it

FEBRUARY 18, 2022

Jenny Nelson at ASAE highlights three ASAE Research Foundation studies that “provide insight into how leaders can approach change and manage change processes going forward.” He describes how they got going in this new direction and ended up with a successful new product. Digital value creation. Seasoned professionals. 1 CAE credit.

Content 39

Content Marketing Tips Strategy 39

Reid All About it

JANUARY 13, 2023

I’m happy to feature it as long as it’s not too product-centric. Typical measures of member engagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true member engagement. Building Member Value in a Post Pandemic World.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

SEPTEMBER 13, 2019

I’ll be happy to feature it as long as it’s not product-centric. Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Presenters: Chris Bonney, VP of Strategy, Gulo. Presenter: Moshe Hecht, Chief Innovation Officer, Charidy. Tue 9/17 at 8:30 a.m. 1 CAE credit. 1 CAE credit.

DC 34

DC Washington Revenue Review 34

Reid All About it

FEBRUARY 11, 2022

He suggests identifying the sources and magnitude of resistance to innovation within your association and shares an eight-step plan for activating strategic optionality thinking on your board. Strategy development and facilitation are not the same thing. I’ll be happy to feature it as long as it’s not too product-centric.

Content 39

Content Strategy Technology Analysis 39

Smooth The Path

MAY 31, 2017

Member feedback helps the new change or product reach its fullest potential. At first, feedback may sound like criticism and criticism may seem like feedback but they are worlds apart. Feedback will help you work the kinks out of the offering. Feedback helps you iterate to make improvements.

Products 83

Products Member Insights Member Experience Innovation 83