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Recruit the Whole Person

Spark Consulting

Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. What are you doing to “recruit the whole person”?

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Association Brain Food Weekly: 8.21.20

Reid All About it

The report also includes a sample virtual event prospectus to give you additional ideas. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Association membership app. Host: ASAE.

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Association Brain Food Weekly: 6.11.21

Reid All About it

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Mike Frost, Co-Founder & Global Recruitment Director, Expocast. Ready to Recruit & Retain Diverse Talent? Make time for microlearning. Chapter benchmarking.

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Association Brain Food: 1.26.24

Reid All About it

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Practice implementing zero-based budgeting strategies in sample scenarios. I’ve used data from Marketing General Inc.’s The 2024 survey is now open. 1 CAE credit. More info/register.

Survey 256
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Association Brain Food Weekly: 3.9.18

Reid All About it

Take away a sample 12-month marketing calendar. From innovative ways to present information and use food and beverage to flexible room settings, find out what top planners are doing to make sure everyone is comfortable. Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value.

DC 120
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Association Brain Food: 5.12.23

Reid All About it

Artificial Intelligence Idea-Thon: Building the Association of the Future Imagine the power of multiple brains collaborating and innovating with one goal in mind: solving the most pressing association challenges using Artificial Intelligence (AI). No plan, no progress. With podcasts, I’m like a ghost in the room. 1 CAE credit.

Chicago 200
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Association Brain Food: 5.19.23

Reid All About it

Get specific tools and templates to help you manage the hiring process, including How to Create a Great Job Description, Situational Interview Questions, and a sample assessment/interview scorecard. Learn how to gain in-demand talent and utilize part-time and contract workers as a critical workforce development strategy. 1 CAE credit.

Strategy 195