Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.

Social Media 120

Social Media FAQ Boston Content 120

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.

Revenue 39

Revenue Education Strategy Leadership 39

Smooth The Path

JULY 12, 2018

From the outside, this association is very much like many others; there are members, chapters, special interest groups, and conferences. For the members who think of the association as a cause, how should you change the association’s strategy, innovation plans, and marketing to meet their needs?

Innovation 74

Innovation Strategy Leadership Team 74

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Strategy development and facilitation are not the same thing.

Content 39

Content Strategy Technology Analysis 39

Smooth The Path

MAY 23, 2017

We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. In our Association Leadership Benchmarking Study , we found that some associations had far more autonomy from the board than others. And we are nice.

Project 89

Project Conference Strategy Member Engagement 89

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. What a member (or anyone) says they need isn’t always what they really need. Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Tue 9/17 at 8:30 a.m.

DC 34

DC Washington Revenue Review 34

Smooth The Path

JUNE 26, 2018

Membership departments tend to focus on members or they focus on the mechanics of membership. The CEO markets a particular job description with a specific set of skills then recruits a Director of Membership who becomes the member expert, and an advocate for members, and a welcoming committee for members.

Committee 83

Committee Recruiting Recruitment Team 83

Reid All About it

FEBRUARY 18, 2022

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

Content 39

Content Marketing Tips Strategy 39