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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Rounding up a group of members who are eager to share their wisdom might seem like a fairly simple proposition. That’s the beauty of thought leadership.

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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. What’s more, most members now expect a career center as part of their membership benefits.

LMS 256
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Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. What could your stories be about?

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Why Membership is Everybody’s Business

Association Success

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association.

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Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. Print is still very much a useful resource when the content is relevant and engaging to the reader.

Revenue 62
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Association Brain Food: 8.19.22

Reid All About it

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers.

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Association Brain Food: 1.6.23

Reid All About it

Career Development in Organizations: A Tool for Recruitment, Engagement, and Retention. Online communities give every association an always-accessible presence, moving ahead of magazines or newsletters as the most valued member benefit. Host: Association Design Circle. Fri 1/6 at 4 p.m. More info/register.

Revenue 42