Remove login
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The Start of Something Good: The Welcome Email

Association Briefings

Next, throw out the drably written welcome email with login credentials and account details. Social media has definitely accelerated the sense of FOMO - the feeling that you are missing out on something fundamentally important that others are experiencing right now. You know what I’m talking about: Welcome to our association!

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The Internal Blog: A Management Tool : Off Stage

Off Stage

Of course, back then nobody talked about interaction to these messages: most newsletters didnt even have a Letters to the Editor section, and anyway, who wanted to wait a week or a month before seeing some response from a reader? Enter the age of social communication. Your Name: RealTown Members: Click here to login. Categories.

Tools 40
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Association Straight Talk : Off Stage

Off Stage

Weve designed expensive MLS systems for members who have no motivation to acquire the tools of the trade and learn how to use them effectively and weve continued expensive practices such as printed newsletters, magazines, and forms in deference to the older members who proudly proclaim their neo-Luddism. Social Media.

Project 40
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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Here is an example of the American Bankers Association’s bimonthly magazine website. Here are two great examples: IA Magazine and ABA Banking Journal. Sometimes, they are.

Revenue 69
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If Content Marketing is the new black, why are associations wearing plaid?

Vanguard Tech

Content Marketing is the “hot new thing” as for-profit marketers rush to create infographics, whitepapers, newsletters, checklists and anything else that will generate inbound traffic. Content – Associations have journals, magazines, newsletters, industry reports, seminars, continuing education and more.

Content 70