ISAE

SEPTEMBER 7, 2023

Not only can a team of professionals help you find weaknesses in your current strategy, but they can also use their resources and connections to boost a new plan. You'll also be able to choose which areas you want to focus on with your strategy, which would be much more difficult with a limited in-house team.

Marketing 52

Marketing Indiana Newsletter Social Media 52

MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively.

Marketing 52

Marketing Social Media Directory Video 52

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

Conference 85

Conference millennials Social Media Newsletter 85

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Data strategy. Curated reading lists are the best, right? Credentialing support. Letting Go!

LMS 256

LMS Revenue Arlington Education 256

Association Success

SEPTEMBER 28, 2020

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. Popular tactics include: Creating shareable graphics for social media platforms. Launching ongoing or limited run newsletters that curate industry news and insights.

Technology 78

Technology Newsletter Content Tools 78

Forj

AUGUST 7, 2017

Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today. It is a good idea, however, to use a mixture of online and off-line strategies when marketing events and classes to association members. Go off-line, too. Create a buzz.

Course 98

Course Tips Marketing Class 98

Association Adviser

OCTOBER 23, 2018

Landscapes | Paysages has won two gold and three silver EXCEL awards from Association Media & Publishing for the Canadian Society of Landscpae Architects. While The Power of A Awards aren’t limited solely to communications, strong association magazines can be contenders in any of the five awards’ categories.

Newsletter 63

Newsletter Communications Press Release Social Media 63

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. In the paid program, you drill down on strategies and tactics, and provide context and resources. Why content marketing is effective. Paid content is more specific and advanced.

Content 150

Content Marketing Education Course 150

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. you guessed it.

Communications 100

Communications Survey Social Media Revenue 100

Associations Live

OCTOBER 21, 2013

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 1: Digital Strategy What is your digital strategy? Creating a digital strategy for non-profits is a four-step process: 1. Here are some highlights from our meeting.

Communications 40

Communications Strategy Social Media Newsletter 40

Reid All About it

DECEMBER 9, 2010

Your association’s reach and influence expand via Google and social media platforms. Blogs are social. Repurpose existing magazine, newsletter, educational session, blast email and political alert content. Also read social media blogs to learn more about managing and marketing a blog.

Social Media 150

Social Media Content Review Newsletter 150

Association Adviser

JANUARY 25, 2019

Here are some ideas to help you get to know your members and get their attention – and help your communications strategies become more streamlined and effective. A comparison of a “before” newsletter and “current” one shows that total opens nearly doubled, which equates to thousands more opening the enewsletter every week. Its effect?

Communications 62

Communications Social Media Newsletter Survey 62

Higher Logic

OCTOBER 25, 2017

Use what you learn to improve each strategy so you’re consistently bringing in more income. Social media advertising. Advertising or sponsored articles in your print magazine or e-newsletter. For example, Dynamic Communities used its CRMUG online community to improve revenue from its annual conference.

Revenue 159

Revenue Tips Social Media Newsletter 159

Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. If you are of a certain age, you can remember when social media didn’t exist. Well, you can, but that’s not your best strategy.).

How To 68

How To Social Media Newsletter Video 68

Beth Kanter

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. Key to their strategy was using influencers.

Social Media 28

Social Media Idaho Oregon Case Study 28

Association Adviser

NOVEMBER 14, 2013

Developing a Successful Student Membership Strategy. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association CEO Nails Critical Member Engagement Question. Dan Varroney.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Finally, don’t forget to create an annual content strategy.

Directory 62

Directory Communications Content Survey 62

Trade Association CEO Blog

FEBRUARY 12, 2011

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more.

Newsletter 28

Newsletter Michigan Communications Education 28

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. We think everyone is being more cautious with the information they post on social media, including associations.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Adviser

MARCH 19, 2013

[link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association magazines are growing in content and circulation while remaining an important member benefit. Association magazines are growing in content and circulation while remaining an important member benefit. Patricia Redsicker.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

JULY 16, 2013

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. 5 Ways to Thank Community. Shanna Mallon. Socialmouths.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Associations Now

MARCH 15, 2017

What we’re seeing is that there are consistent methods for improving your entire membership strategy.”. While the general findings indicate that membership rates continue to hold steady, some data nuggets on tactics used by membership departments are particularly useful for associations thinking about fine-tuning their renewal strategy.

Survey 81

Survey Newsletter America Report 81

Association Adviser

MAY 27, 2018

Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. Social wasn’t in existence when I started!

Video 60

Video Communications Social Media Newsletter 60

Association Adviser

AUGUST 27, 2013

Social Media Roundup: Give That Copy a Trim. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now. Features'

Directory 60

Directory Virginia Newsletter Social Media 60

SCD Group

DECEMBER 11, 2016

That means a duty to the organization to monitor trends and adjust association strategies to fit the changes. Some associations cling to printed quarterly newsletters or magazines even though many members have switched to social media and the Internet. Some respond better than others.

Kansas City 53

Kansas City Kansas Newsletter Social Media 53

Aaron Wolowiec

NOVEMBER 27, 2012

Included here may be research time to develop unique content, custom Prezi or PowerPoint presentations, innovative instructional strategies, interactive learning exercises, engaging discussion topics and supplementary handouts. Promotion of speaker website, blog and other social media presence.

Tips 100

Tips Cost Video Conference 100

Association Adviser

AUGUST 7, 2017

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

America 64

America Social Media Press Release Education 64

Associations Now

AUGUST 11, 2014

Americans, on average, consume four times as many mushrooms as they did 50 years ago, but that 4-pound annual total is just half of the European average and less thana quarter ofthe 25 pounds gobbled up in China, according to a Fortune magazine report. So how has the strategy worked out so far? Measuring success.

millennials 40

millennials America Newsletter Cost 40

SCD Group

JANUARY 7, 2014

Whether your association is dealing with external or internal audiences, your communications strategies and messages should be designed to “control the narrative.” Many associations offer magazines and newsletters. That is, telling it your way, before someone else gets to tell it — and possibly tell it better — their way.”

millennials 40

millennials Newsletter Video Social Media 40

Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Does your association have a magazine, newsletter, directory or website in need of revival? 14T5cIp #assnchat.

Georgia 60

Georgia Directory Newsletter Conference 60

SCD Group

FEBRUARY 24, 2013

And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 This piece highlights the dilemma many associations face: when – if ever – you convert your magazine or newsletter to digital and stop sending printed editions. 6 Social media scores with Super Bowl.

Los Angeles 40

Los Angeles Detroit San Francisco Social Media 40

Beth Kanter

MARCH 23, 2012

As a social media specialist at MomsRising.org and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online. MomsRising also has a social media reach of 3.5

Social Media 28

Social Media Newsletter California Strategy 28

Spark Consulting

MARCH 6, 2014

Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? The other strategy is to have the senior staff recommend their junior staff as volunteers. You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw.

millennials 150

millennials Certificate Project Committee 150

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. NDR wish list.

Revenue 60

Revenue Georgia Price Newsletter 60

Associations Now

JUNE 30, 2015

There’s no reason your association can’t take that old content filling up old copies of magazines or old videos, and bring it back to life in ways that still hold plenty of relevance for your readers today. A few ideas to get you started: Update old articles and share them anew on social media.

Content 40

Content Newsletter Social Media Strategy 40

Mizz Information

JUNE 19, 2014

It may seem like an easy fix to someone who hasn’t worked in the association world--just create a mission statement for your content, create a content marketing strategy, then create an opt-in subscriber strategy. I mean, never, because this strategy would probably never work for actual associations. Like subscribers.

Content 40

Content Marketing Social Media Strategy 40