.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 71

Newsletter Social Media Communications New York 71

Aaron Wolowiec

OCTOBER 18, 2016

Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

Communications 100

Communications Survey Social Media Revenue 100

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. What’s more, most members now expect a career center as part of their membership benefits.

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

NOVEMBER 14, 2013

Association CEO Nails Critical Member Engagement Question. Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Dan Varroney. Potomac Core Consulting.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

MAY 23, 2018

On the flip side, only 17 percent said they have a good understanding of their readers’, members’ and advertisers’ needs and expectations of their association publications. We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Sometimes, they are.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Increase Member Engagement.

Directory 62

Directory Communications Content Survey 62

Association Success

DECEMBER 12, 2017

Every department plays a crucial role throughout the engagement and renewal process, because the member sits at the center of all our inter-departmental efforts. How does member engagement and renewal infuse the particular work of each department, and what does each team’s specific contribution to the member journey look like?

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Association Adviser

DECEMBER 16, 2016

Technology is great, and associations are using it in creative ways that drive member engagement to new levels and advocate for their industries. When old-school technology is paired with your digital and social media tools, your associations will see a bigger impact in member engagement and staff productivity.

Technology 60

Technology Tools Communications Newsletter 60

Association Adviser

JANUARY 29, 2018

Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Chances are your members interact with your association in more than one way. Get Started!

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Chances are your members interact with your association in more than one way. Get Started!

Communications 60

Communications Content Survey Social Media 60

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Legacy communication channels still have a seat at the table.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JANUARY 6, 2023

Online communities give every association an always-accessible presence, moving ahead of magazines or newsletters as the most valued member benefit. Supercharge Your Social Media: Tips and Tricks on How Often to Post. The lack of member engagement is a common problem that many associations experience.

Revenue 42

Revenue North Carolina Education System 42

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. Leadership buy-in is essential.

Cost 40

Cost Communications Course Newsletter 40

Mizz Information

DECEMBER 14, 2011

Yes, it would have cost more but it also would probably have been a lot easier to use, and would have hopefully fostered better member engagement. No newsletter. No magazine. How are people supposed to feel part of something if they forget theyre even a member because nobody is driving the bus? Subscribe via email.

Social Media 40

Social Media Revenue Discount Newsletter 40